We help you understand the market and the selling process so you can make informed decisions and confidently move forward with the sale of your home.
Why do you need a market evaluation?
A market evaluation is an estimate of the market value of your home. It is required in order to determine a listing price and applies only for the period that underlying conditions remain constant.
How does a REALTOR® decide an appropriate listing price?
When it comes to determining the listing price for your property, there are several variables we consider. This includes the location and condition of your home and how it compares to other homes listed for sale as well as recent sales in the same area.
Unfortunately, some realtors will suggest a price higher than these variables justify in hope of gaining the listing. Choosing a realtor who suggests the highest price is often counter-productive. If the price is too high, the property will sit until the price is ultimately reduced. Realtors acting for buyers keep track of properties they believe are worth the listing price and focus less on those they perceive as needing a price reduction.
Why is it important that your home is priced correctly the first time it goes on the market?
A competitively priced home attracts more attention than one priced above its market value because the highest level of interest in any listing occurs in the first few days.
Qualified buyers who are actively looking for a home will recognize a well-priced listing because they are already familiar with the existing market inventory. They are poised to make a decision for the right property at the right price.
This strategy can result in more than one buyer deciding they want your home, creating a multiple offer situation. When a home is on the market for an extended period, buyers often perceive it as being overpriced or less desirable.
What are the costs to consider when selling your home?
Costs to consider include:
- Home preparation — there may be costs incurred in preparing your property for sale, such as cleaning, minor repairs, and touch-ups.
- Sales commission — this is split between the realtor listing your home and the realtor representing the buyer.
- Closing — upon closing, you’ll need either a lawyer or a notary to handle the conveyance of the property title and any adjustments made as the home is handed over from one owner to the other.
How do you choose a REALTOR®?
The realtor you choose should be someone you trust, an individual who inspires confidence, and one with whom you can communicate easily.
Work with someone who knows how to price a property correctly and can explain this to you using market comparisons. Our proven track record of successful marketing will ensure your home is seen by every potential buyer.